DESCRIPTION: Original centerspread 1949 cartoon pictorial map, "Underground Campus", the campus of the University of California Berkeley, specifically the engineering underground tunnels and facilities including the Radiation Lab. Scientists at the UC Radiation Laboratory, now the Lawrence Berkeley National Laboratory, discovered berkelium (atomic number 97) in 1949 using a 60-inch cyclotron.
The California Engineer began in 1903 as the California Journal of Technology. It was the first college magazine in the west to specialize in the area of science and technology. In January, 1923, after a hiatus of ten years, the magazine was revived and renamed "California Engineer" by the Student Engineers Council (1).
The comical map is centered around Sather Tower with a cutaway view of the subterranean network below the halls at the University of California at Berkeley. Includes Sather tunnel, Leconte Hall, Gilman Hall, Wheeler Auditorium, The Radiation Laboratory housed the research at UC Berkeley during WWII under the Manhattan Project. Note the IBM punch card machine gag at bottom left.
The comical map is from the January 1949 issue of California Engineer, the annual "Mad Issue". 36 pages. Price when issued 25 cents. Published at the University of California, Berkeley, California by the Associated Students of the University of California.
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1949
GEOGRAPHIC AREA: United States
BODY OF WATER: N/A
CONDITION: Good.
Light signs of wear. Small separation at bottom cover fold.
COLORING: N/A
ENGRAVER:
SIZE: 17
" x
11 "
ITEM PHYSICAL LOCATION: 300
PRICE: $850
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