Appleton, LeRoy H.
1935

New Deal allegorical pictorial map Federal Water Shed

Federal Water Shed

DESCRIPTION: A stunningly-executed allegorical persuasive map on the subject of the New Deal by LeRoy Appleton. The intent of the map was to argue against FDR's New Deal policies.

The New Deal was a series of economic programs and reforms implemented by President Franklin D. Roosevelt in the United States during the 1930s in response to the Great Depression. It aimed to provide relief, recovery, and reform to address the severe economic crisis and high unemployment rates of that time. It was implemented between 1933 and 1939.

Appleton uses water as a symbol to represent money, with rivers and wells as sources of that money later stored behind a dam, a symbol for the "reservoir of revenue."

Other allegorical imagery was used during that era to explain specific New Deal programs. For example, the symbol of the "Three Little Pigs" was employed to illustrate the different types of economic recovery measures. The first pig represented the ineffective, weak measures of the past, while the second pig symbolized temporary relief efforts. The third pig, who built his house with sturdy bricks, represented the New Deal programs that aimed to provide long-term economic stability and reform. By employing such storytelling devices, FDR and his administration aimed to create a sense of unity, hope, and support for the New Deal programs among the American people. Found in an issue of Fortune Magazine in 1935.

LeRoy H. Appleton

LeRoy Appleton was an American artist and illustrator who was active during the early to mid-20th century. He is known for his contributions to various publications, including Fortune magazine. Other workd attributed to Appleton incude two books- "American Indian Design and Decoration" (1971), "Symbolism in Liturgical Art" (1959), and a facsimile page of the Gutenberg Bible, 1936.

CREATOR: Appleton, LeRoy H.

PUBLICATION DATE: 1935

GEOGRAPHIC AREA: United States

BODY OF WATER: N/A

CONDITION: Very good. Fine condition. Small holes at vertical centerfold where staples were located.

COLORING: Lithographed color.

ENGRAVER:

SIZE: 18 " x 11 "

ITEM PHYSICAL LOCATION: 89

PRICE: $225

ADD TO CART

This web site provides security by Rapid SSL

Similar items:

7877	Cute Pictorial Map Poster of Maui, Hawaii Cute pictorial map poster of Maui, Hawaii by Island Funnies (1990) - licensee of Fiesta Cartoon Maps. The map highlights local parks and recreational activities includin . . .	Details	1990	Island-Funnies	Cute-Pictorial-Map-Poster-of-Maui--Hawaii	<br><br> Cute pictorial map poster of Maui, Hawaii by Island Funnies (1990) - licensee of Fiesta Cartoon Maps. The map highlights local parks and recreational activities including scuba diving, golf, fishing, sailing, and surfing. <br><br> Maui, the second-largest island in Hawaii, has a rich history dating back to ancient Polynesian settlers. The island was first settled by Polynesians who navigated the Pacific Ocean using the stars, arriving in Hawaii around 400-800 AD. These early settlers developed a complex society with a strict social hierarchy and a subsistence economy based on fishing and agriculture. <br><br> In the late 18th century, European explorers arrived in Hawaii, with Captain James Cook being the first recorded European to visit Maui in 1778. The island later became a center for the whaling industry and a popular port for ships traveling between North America and Asia. <br><br> Lahaina, located on the west coast of Maui, was once the capital of the Hawaiian Kingdom in the early 19th century. It was also a major whaling port and a center of commerce. Today, Lahaina is a popular tourist destination known for its historic buildings, art galleries, and restaurants. <br><br> Kapalua, situated on the northwest coast of Maui, was once a plantation growing pineapples and coffee. In the 1970s, the area was transformed into a resort destination featuring world-class golf courses, luxurious accommodations, and pristine beaches. <br><br> Haleakala, a massive shield volcano that forms the eastern portion of Maui, is a significant feature of the island. The volcano's crater is a popular destination for hiking, stargazing, and watching the sunrise. In 1916, Haleakala National Park was established to protect the unique volcanic landscape and the endemic species that inhabit the area. <br><br>
7884	Pictorial Map of Alaska, the 49th State Ernest Dudley Chase's "A Pictorial Map of Alaska, the 49th State" is a fascinating visual representation of Alaska's history and its journey to statehood. The map, created in 1959, . . .	Details	1959	Chase--Francis-J-	Pictorial-Map-of-Alaska--the-49th-State	Ernest Dudley Chase's "A Pictorial Map of Alaska, the 49th State" is a fascinating visual representation of Alaska's history and its journey to statehood. The map, created in 1959, celebrates Alaska's admission to the Union as the 49th state on January 3 of the same year. Chase's signature style, combining attractive illustrations with geographical information, provides a unique perspective on this momentous event in American history. <br><br> The Chase's map incorporates an alphanumeric grid system to help users easily locate specific points of interest. Surprisingly, the map retains its original advertising sticker, prominently displayed in the upper left corner, bearing a price of 50 cents. The presence of the sticker serves as a testament to its authenticity, further enhancing its overall value and desirability. <br><br> The map showcases various aspects of Alaskan life, including its natural resources, industries, and cultural heritage. Chase depicts the state's diverse landscapes, from the rugged coastlines to the majestic mountain ranges, highlighting the beauty and vastness of America's last frontier. <br><br> Chase's map also chronicles the historical events leading up to Alaska's statehood, such as the purchase of Alaska from Russia in 1867, known as "Seward's Folly," and the discovery of gold in the late 19th century, which led to the Klondike Gold Rush. The map portrays the development of Alaska's major cities, including Anchorage, Fairbanks, and Juneau, as well as the growth of its industries, such as fishing, mining, and logging. <br><br>
7900	Unix Takes Manhattan Advertising Map Poster Interesting 1989 ca. pictorial map handout poster promoting the Unix operating system for a Manhattan trade fair. Published by Emerald Technologies. Similar in conception to the . . .	Details	1989	Emerald-Technologies	Unix-Takes-Manhattan-Advertising-Map-Poster	Interesting 1989 ca. pictorial map handout poster promoting the Unix operating system for a Manhattan trade fair. Published by Emerald Technologies. Similar in conception to the numerous Silicon Valley advertising poster calendars but here with a focus on the applications of Unix by Manhattan area firms: Dow Jones & Co, Saloman Brothers, Shearson Lehman, Morgan Stanley, the New York Times, etc. <br><br> Single-sheet handout produced by Emerald Technologies for the System 3XExpos in New York and Toronto ca. 1989. Text and image advertising for Emerald Technologies on the verso.
7903	Early Plat of Royal Park Palm Beach Florida Brochure (9" x 8") with a detailed plat of the Royal Park addition in Palm Beach, Florida. The Royal Park addition was one of the earliest planned developments in Palm Beach, Flori . . .	Details	1913	Green--Lewis-Henry	Early-Plat-of-Royal-Park-Palm-Beach-Florida	Brochure (9" x 8") with a detailed plat of the Royal Park addition in Palm Beach, Florida. The Royal Park addition was one of the earliest planned developments in Palm Beach, Florida, developed starting around 1908, three years before Palm Beach was incorporated, in 1911. Royal Park was developed by Elisha Newton "Cap" Dimick, Palm Beach's first mayor, and early developers who had previously worked on the development of the Palm Beach Inn (later known as The Breakers hotel). <br><br> Dimick and his business partners marketed Royal Park as an exclusive residential community, featuring large lots, ocean to lake access, and Mediterranean Revival style architecture. In 1913, Lewis Henry Green, a wealthy Mexican-born real estate agent and investor from California, started working for the Royal Park subdivision in Palm Beach, Florida. He employed a game plan of splashy advertising, auctions, and prize giveaways for buyers. Green's dubbing of Royal Park as "the Millionaire's Playground" sparked significant interest in the development. <br><br> Tours of the "playground" were handled by W.E. Watson, a businessman who helped promote the project with two 24-seat vehicles that made the rounds. Green offered prizes daily at afternoon auctions held three days a week on Royal Palm Way, opposite the new bridge. At the first auction, 600 to 800 people attended, buying lots at around $375 each. <br><br> Royal Park sold out by 1917. Completed and settled a year later with eclectic bungalows, gabled Victorians, and front-porch cottages, the subdivision's burgeoning prominence would shift the town's center southward, paving the way for the 1920s dawn of Worth Avenue.
7907	Maps and Views of Sebring Florida In 1920, just nine years after George E. Sebring acquired over 9,000 acres in the Florida Highlands to establish a new town, the Sebring Board of Trade published this substantial p . . .	Details	1920	Sebring-Board-of-Trade	Maps-and-Views-of-Sebring-Florida	In 1920, just nine years after George E. Sebring acquired over 9,000 acres in the Florida Highlands to establish a new town, the Sebring Board of Trade published this substantial promotional pamphlet titled "Sebring, Florida. The City of Health and Happiness." By the time this brochure was circulated, Sebring's population had grown to around 3,000 residents. The historic downtown area of Sebring, which still reflects its 1920s origins, has been recognized as a Historic District on the National Register of Historic Places, acknowledging its significance and the enduring legacy of George E. Sebring's vision for the city. <br><br> The pamphlet is packed with text and photographs showcasing nearly every beneficial aspect of life in Sebring. The back cover features a bird's-eye view of the town encircling Lake Jackson, with "Twelve miles of velvet asphalt boulevard surrounding the Twilight Trail." Inside the front cover, another bird's-eye view depicts a fountain nestled among lush trees and meticulously landscaped formal gardens, described as "Sebring's beautiful little park around which the town revolves." <br><br> Within the pages, readers will find a map of peninsular Florida highlighting the area around Sebring, accompanied by a table displaying distances to various locations within the state. The pamphlet culminates with a pictorial map of the region immediately surrounding Sebring, illustrating the town's layout with the central park as its focal point, encircled by vast orange groves that stretch out into the surrounding countryside. <br><br>