DESCRIPTION: Map of Palo Alto, California in Santa Clara County dated within to November, 1924. At map bottom, below Alma Street, is Stanford Park, the Palo Alto Stock Farm, Palo Alto Union High School, and Stanford University and stadium.
The map of Palo Alto shows tract numbers, and the location of numerous tracts, subdivisions and developments including Clara Vista, Alba Park Addition, the Alcorn tract, and Ravenswood.
Palo Alto city limits in 1924 are shown with a dotted line.
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1924
GEOGRAPHIC AREA: United States
BODY OF WATER: N/A
CONDITION: Fair.
Repairs from verso and a few holes at folds should not be noticeable when matted. Slight darkening near center.
COLORING: None
ENGRAVER:
SIZE: 17
" x
14 "
ITEM PHYSICAL LOCATION: 59
PRICE: $150
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